Clarity By Design.
Safaqes turns complexity into clarity, designing intuitive products, services, and systems engineered to work beautifully. Supporting forward-thinking organisations and bold leaders. We collaborate with startups, corporates, and mission-driven teams ready to challenge assumptions and design what’s next.
The Value We Deliver
Clarity — understand your customers and uncover real opportunities Alignment — bring teams around a shared direction Confidence — test and validate before you build Impact — design solutions that work for real people
ABOUT US
What We Do
Product & Service Design Innovation Strategy Business & Organizational Design Brand Experience Coaching & Capacity Building
We Design Clarity in a Complex World
We help organisations navigate complexity by turning insights into intuitive products, services, and strategies. Our work is rooted in human-centered design, enabling teams to create real value, unlock innovation, and shape solutions that truly matter.
By designing experiences that are simple, meaningful, and future-ready, whether they live in a service, a team, a business model, or a product.
Services
Product & Service Design
We apply user-centric design
approaches to turn insights into
validated, evidence-backed products and services that customers love.
We research, analyze, prototype, and test products and services to help you understand what needs to be improved.
Busienss Design
We combine business strategy with
design thinking to look at the current state of your entire business - what’s working, what's not, where you are today and where you can go tomorrow.
We work with you to create and scale new business models and revenue streams across the market.
Brand Strategy
We use strategic insight and creative thinking to shape brands that are distinctive, meaningful, and built to grow. We define your brand’s foundation, craft how it looks and communicates, and ensure your message is clear and consistent, so your brand shows up with purpose and impact across every touchpoint.
Coaching & Capacity building
We offer tailor-made courses, combining the theory and the practice of design. We deliver custom and practical training sessions on innovation and design thinking.
TESTIMONIALS
Words from Our Valued Clients
SAFAQES transformed our brand vision with their innovative designs. Their team in Jordan went above and beyond, delivering exceptional quality and creativity. We've seen a significant impact on our engagement and brand identity. Highly recommend their services!
- Amina Khalil
To be honest, the team exceeded our expectations with their outstanding creative design services. Their attention to detail and approach truly set them apart. Our brand has never looked more vibrant and engaging. Highly recommend their talented team!
- Omar Zaid
SAFAQES's team completely lifted our brand. They are highly talented and committed to delivering fresh and unique concepts. We have received compliments on our new look, thanks to their expertise.
- Lina Haddad
We have worked with
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How We Work
We study your needs
Every project starts by understanding your context, your challenges, goals, customers, and constraints. We listen, analyse, and explore the full picture to uncover the real problem to be solved and the opportunities that matter most.
We design with people in mind
Using humancentered and innovation methodologies, we explore opportunities, prototype solutions, and involve users throughout the process to ensure everything is grounded in real insights.
We test, refine & deliver
We validate early, learn quickly, and iterate until the solution is clear, practical, and ready for implementation ensuring it performs in the real world and delivers meaningful value for both your organisation and your users.
Let’s build what’s next—together.
We’re a hands-on innovation partner helping startups and organisations move from strategy to execution with confidence.With a cross-disciplinary approach and a strong belief in collaboration, we work closely with forward-thinking leaders who are ready to challenge assumptions and design better ways of working, thinking, and creating.